Life Change and Baby Benefits

Behavioral change communication is key to solving any company’s most pressing problems. CareerBuilder’s benefits team noticed employees were not communicating life changes, such as getting married or having a baby, in the window of time needed to make changes to their benefit plans. This led to issues of employees losing out on important benefits coverage that could last an entire year.

While behavioral change communication is key to solving a company’s most pressing problems, the real challenge is making the communication attractive enough for employees to consume and remember. I used comedy as a strategy to make this campaign go viral within the company. Not only was this video viewed more than 750 times internally, it also completely solved the issue of communicating life change events to the benefits team.